Bachelor of Communication (Hons) Print
MOHE/MQA Code: N/321/6/0163 (MQA/PA 5238), N/321/6/0158 (MQA/PA 5146)
Level of Study: Bachelor Degree
Faculty: Faculty of Education & Humanities





The Bachelor in Communication programme is designed to provide students to become professional practitioners in the communication industry.

The programme provides an in-depth understanding of the interactions between different aspects of the industry and its natural, social and cultural environments.

The programme aims at producing professionally focused graduates who have adequate knowledge and understanding mechanisms for regional and community planning and development and the role of communication as a social, cultural and economic phenomenon. 

Graduates of this program are designed to be competent to make a significant contribution to communication and media planning, and sensitive to the needs of communication and the media communities and the industry. 

A vast and high carrier prospects for Bachelor of Communication (Hons). Career opportunities include working within the following industries:, publishing, travel, teaching, advertising and public relations, and graduates may also work in multilingual administrative posts. 

Greater opportunities of employability in many industries like ST Media, ASTRO and also work co-operatively and collaboratively in communication productions, showing appropriate levels of independent initiative and professional judgment. and others.




  • *** Study Skills
  • TITAS / Malaysian Studies
  • Interpersonal & Communication Skills for Social Sciences
  • Business Communication
  • Communication Theories and New Media
  • Intercultural Communication
  • Psychosociology for Social Sciences
  • Hubungan Etnik
  • English For Academic Purposes
  • Law and Ethics in Communication
  • Introduction to Mass Communication
  • English for Mass Communication
  • Social Entrepreneurship
  • Communication Technology
  • Persuasive Communication (Theory and Application)
  • Media Economics
  • Visual Communication & Design
  • Social Psychology of New Media
  • *** Local students who did not obtain a credit in Bahasa Melayu SPM, are required to take Bahasa Kebangsaan A



  • Co-Curriculum
  • New Media and Organisation
  • Writing for the Creative Industries
  • Governance & New Media
  • Statistics for Social Sciences
  • Digital Media Literacy
  • Contemporary Issues in Social Media
  • Internship 1
  • Research Methods in Social Sciences
  • Principle of Journalism & New Media
  • Introduction to Public Relations
  • News Writing
  • Introduction to Electronic Media
  • Online Journalism
  • Public Relations Writing
  • Feature Writing
  • Publicity and Media Relations



  • Editing
  • Event Management
  • Convergent Journalism
  • Crisis and Issue Management
  • Business Reporting
  • Speech Writing and Presentation Skills
  • Photojournalism
  • Fundamentals of Marketing and Advertising
  • Elective 1
  • Writing for Science and Technology
  • Public Relations Campaign Strategies
  • Editorial Writing
  • Public Opinion and Persuasion
  • Elective 2
  • Internship 2



You must meet the following requirements in order to be considered for entry to the UNITAR Bachelor's Programme:

Pass STPM or its equivalent, with a minimum of Grade C (NGMP 2.00) in two (2) subjects and credit in English in SPM or its equivalent;


Pass STAM or its equivalent, with a minimum of Grade Jayyid and credit in English in SPM or its equivalent;


Pass Diploma or its equivalent, with a minimum of CGPA 2.00 and credit in English in SPM or its equivalent;


Pass Diploma in Media and Communication or its equivalent; and pass SPM or its equivalent, with credit in English;


Pass Matriculation / Foundation or its equivalent, with a minimum CGPA of 2.00, and credit in English in SPM or its equivalent;


Pass UEC with a minimum of Grade B in five (5) subjects;


Any other equivalent qualifications recognized by the Malaysian Government;

Through ‘Open Entry’ where candidates have to fulfill these requirements:
Aged not less than 21 years old and have a minimum requirement of PMR

Pass TOEFL with a minimum score of 500 points or score 5.5 in IELTS for international students (or its equivalent). Should the candidates do not meet these requirements, the university must offer courses in ‘English Language Proficiency’ in ensuring student’s language proficiency is sufficient for the whole program. This exercise will be organized through a rigorous internal assessment process.



Full-time: 3 1/3 years

Part-time: 5 years



UNITAR Sabah Campus

Click Here To Apply Online